Twitter CEO Elon Musk Announces Ad Revenue Sharing for Twitter Blue Subscribers.
Twitter CEO Elon Musk has announced the introduction of ad revenue sharing for Twitter Blue subscribers starting from 4th February. The revenue sharing program is only available for users who subscribe to the Twitter Blue plan and will receive a portion of the revenue from ads appearing in their tweets.
Despite the announcement, there has been no official statement from Twitter about the new feature and how it works. The subscription to Twitter Blue costs $11 per month for iOS and Android users and $8 per month for web users. The interest remains high in the number of impressions required to cover the subscription costs through ad revenue.
It’s worth noting that in January, a GroupM client, one of the world’s largest advertising agencies, reported cutting its advertising budget for Twitter by 40-50% following the acquisition by Elon Musk in October 2022. The Information, an overseas media, reported the news.
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