Starbucks is making waves with its NFT-driven rewards program, Starbucks Odyssey, built on the Ethereum scaling network Polygon. Even in its closed beta phase, early adopters are flipping the NFT stamps for nearly $2,000 apiece, ahead of the platform’s public rollout. This program was introduced to users who completed the required challenges and bought a gift card as a holiday gift, which is currently being sold for as much as $1,900. The Holiday Cheer Edition 1 stamp is the first-ever NFT from Starbucks, adding to its historical appeal.
As of now, Starbucks Odyssey is offering points to its users by completing tasks and redeeming them for NFT stamps. Points can also be earned by purchasing drinks at Starbucks that lead to unlocking NFTs. While the holders of Starbucks NFTs are yet to receive any in-real-life benefits, they have been promised access to private events and international trips.
0/ I got access to Starbucks Odyssey crypto / NFT thing. Some screenshots for you— Integrated Kyle e/acc (@KyleSamani) January 25, 2023
Starbucks Odyssey has generated unprecedented interest since the platform’s official launch, with 360 total sales on Nifty Gateway’s secondary marketplace, exceeding $143,000 in total volume traded. Starbucks plans to release limited-edition premium NFTs in the future. It remains unclear when Starbucks plans to open up the Odyssey platform to the public.
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